Why the coronavirus crisis is not the time to pause your business social media

Posted: April 20, 2020
Category: Marketing , Social Media
Comments: 0

We get it. These are unprecedented times and businesses from just about every sector imaginable are facing incredibly tough times. Cashflow has petered out, and when tightening the purse strings, many businesses have decided that digital marketing and social media are the first spends to be snipped.

Saving money in your business will be necessary, of course, but here are 5 reasons why you may want to hold on to your social media presence:

  • Social media platforms have experienced a massive increase in usage during the coronavirus.
    With so many of us now working from home, and community initiatives taking root, you have an unprecedented opportunity to reach your audience.
  • Just because your services may have paused, doesn’t mean that your customers have disappeared.
    Don’t forget about them, and don’t let them forget about you.  When we are allowed out to play again, they will be back to use the brands and businesses that they have been interacting with.  Get them excited about using your services again.
  • Your customers and clients need you.
    Now isn’t the time to be giving it the hard-sell.  Now is the time to give back to your clients and customers.  Many of your businesses will have been community hubs, particularly in the hospitality trade.  Engage, entertain and support your following. 
  • You can be a force for good
    Social media is a double-edged sword.  While it offers a fantastic way for communities to come together and support one another, it also allows the spread of fake news, and an anxiety-inducing saturation of covid-19 content.  Your business can combat this by sharing good news stories, inspiration, and ideas for staying sane in lockdown.
  • If you let social media drop, it will be harder to pick up again
    On social media (particularly Facebook), your rate of engagement is critical.  If you spend a few weeks hardly posting anything, if and when you decide to relaunch your social media it will be much more difficult to build that engagement rate back up.  Facebook will have relegated your page, assuming it wasn’t current or that you have closed, and you will need to compete with the businesses that have kept it ticking over. 

There are ways to save money on your social media – reducing posting frequency or pausing advertising are good places to start – but pausing your posts altogether should be a last resort.

If you have any queries, or would like help navigating this crisis on your social media, please contact us at your convenience. Our social media management offers great value professional services, allowing you to focus on the rest of your business.

Stay safe and stay home!

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